Fashion industry in earlier days was difficult to break in unless a person was well-funded or well-connected. Fashion blogging emerged as a means of democratizing the idea of fashion, and shaking the pre-existing hierarchy to its core. What this meant was that even a low-key Los Angeles Blogger with high traffic and a fine fashion sense could become one with the fashion industry without education or connections. These blogs were beyond style and society magazines , they were all about doing your thing without being too calculative in your temperance. Then over the years fashion blogging underwent some major shifts, where it was no longer about individuality and the idea started aligning itself to mediocrity, whole hearted conformist tendencies. The lost self-expression as witnessed in the best entertainment magazine now turned to a monotonous collectivism where each one was hell bent on replicating the other. The commercial angle also proved to be dreadful where readers were ke

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